Tower Rush

Affiliate Disclosure

1. Our Commitment to Transparency

This Website is committed to full and transparent disclosure of its commercial relationships. We believe our users have a fundamental right to know when financial incentives may exist that could, directly or indirectly, influence the content we publish. This Affiliate Disclosure Policy explains the nature of our affiliate arrangements, the types of compensation we may receive, and the steps we take to ensure that our editorial content remains honest, fair, and useful to our readers.

This Disclosure has been prepared in accordance with applicable advertising standards and guidelines, including the principles of the Federal Trade Commission (FTC) in the United States, the Advertising Standards Authority (ASA) in the United Kingdom, and equivalent regulatory frameworks in other jurisdictions. We are committed to meeting or exceeding the disclosure requirements of the jurisdictions in which our content is consumed.

Please read this Disclosure in conjunction with our Terms and Conditions and Privacy Policy, which together with this document form the complete set of policies governing your use of this Website.

2. What Is Affiliate Marketing

Affiliate marketing is a performance-based commercial arrangement in which a website – in this case, our Website – earns a commission or other form of financial compensation by directing traffic to a third-party business, such as an online casino or gaming platform. When a user clicks on an affiliate link on our Website and subsequently completes a qualifying action on the third-party website – such as creating a new account, making a first deposit, or placing a qualifying wager – we may receive compensation from that third-party operator.

This is a widely used and legitimate commercial model in the iGaming and online entertainment industries. The compensation we receive enables us to fund the production of free editorial content, including game reviews, casino assessments, and gambling guides, which we make available to users at no charge.

3. Types of Compensation We May Receive

We may receive financial compensation through a variety of affiliate commercial models, including but not limited to:

  • Revenue share – we receive a percentage of the net revenue generated by players we refer to a casino or gaming platform, typically calculated on an ongoing monthly basis for the lifetime of the referred player
  • Cost per acquisition (CPA) – we receive a fixed one-time payment for each new player we refer who completes a specific qualifying action, such as registering and making a minimum deposit
  • Hybrid arrangements – a combination of revenue share and CPA, often used where operators wish to balance upfront and long-term commission structures
  • Fixed placement fees or sponsorship – in some cases, casino operators or game developers may pay a fixed fee for featured placement, sponsored content, or inclusion in specific editorial formats on our Website
  • Sub-affiliate commissions – in some cases, we may participate in sub-affiliate programmes where we earn a commission based on the performance of other affiliates we refer to an affiliate network

Not all links on this Website are affiliate links. We also include links to non-affiliated external resources – such as regulatory bodies, responsible gambling organisations, and industry news sources – for informational purposes only, with no commercial relationship. We do not receive compensation for including these non-affiliated links.

4. Which Content May Be Affected by Affiliate Relationships

Commercial relationships may influence the content on this Website in the following ways:

  • Casinos and gaming platforms with which we have affiliate arrangements may appear in our content more frequently than those with which we have no commercial relationship
  • Our ‘recommended’, ‘featured’, or ‘top-rated’ listings may include or prioritise operators with whom we have commercial arrangements
  • Certain bonus offers, promotions, or exclusive deals featured on this Website may be available through our affiliate relationships and may differ from offers available directly from the operator
  • Sponsored content, where content has been produced with the financial involvement of a third-party operator, will be clearly labelled as such where required by applicable advertising standards

We are committed to editorial independence and do not allow our commercial relationships to override our commitment to providing users with accurate, honest, and useful information. We will not publish false or misleading information about any casino, game, or service, regardless of whether we have a commercial relationship with the entity concerned.

5. Our Editorial Standards

Despite our commercial relationships, we apply the following editorial standards to all content published on this Website:

  • All casino and game reviews are based on genuine research, testing, and analysis. We do not publish fabricated or misleading reviews
  • Negative or critical findings about a casino or game are not withheld or suppressed on account of a commercial relationship. We will report factual negatives where they are material to users
  • RTP figures, bonus terms, wagering requirements, and other factual data are sourced from official operator or developer documentation. We do not knowingly publish inaccurate statistics
  • We strive to update content when material changes occur, such as changes to bonus terms, game availability, or licensing status, but cannot guarantee that all content is current at all times
  • Any material conflict of interest that could affect the objectivity of a review or recommendation will be disclosed within the relevant content

6. No Additional Cost to Users

Clicking on affiliate links on this Website and completing transactions at partner casinos does not result in any additional cost to you as a user. Affiliate commissions are paid by the third-party casino operators from their own revenue. The price you pay – or the bonus you receive – is not affected by whether you arrived via an affiliate link or directly.

In some cases, affiliate arrangements may actually result in exclusive bonuses or offers being made available to users who arrive via our links, which may be more generous than standard public offers. Where this is the case, we will endeavour to make this clear in our content.

7. Our Responsibility and Limitations

While we take care to partner with reputable and licensed casino operators, we are not responsible for the practices, terms, security, availability, or conduct of any third-party website or operator. The inclusion of a casino or gaming product on this Website does not constitute a guarantee of its quality, safety, reliability, or suitability for any individual user.

Before creating an account, depositing funds, or accepting any bonus at an online casino, you should independently verify: the casino’s current licensing status with the relevant gambling regulatory authority; the full terms and conditions applicable to any bonus or promotion; the casino’s responsible gambling tools and policies; and any applicable withdrawal limits, fees, or verification requirements.

We disclaim all liability for any losses, damages, or negative experiences arising from your use of any third-party casino or gaming platform, regardless of whether you reached that platform via an affiliate link on this Website.

8. Regulatory Compliance

We are committed to complying with all applicable laws and regulations governing affiliate marketing and advertising disclosure. This includes, but is not limited to, the FTC’s guidelines on endorsements and testimonials, the CAP Code and BCAP Code administered by the ASA in the United Kingdom, and equivalent standards in the European Union and other jurisdictions. Where required by applicable standards, affiliate or sponsored content will be clearly identified.

If you believe that any content on this Website does not comply with applicable advertising disclosure requirements, please contact us so that we can review and, where necessary, correct or supplement the relevant content.

9. Updates to This Disclosure

This Affiliate Disclosure may be updated periodically to reflect changes in our commercial relationships, applicable law, or advertising standards. We will update the ‘Last Updated’ date at the top of this page when material changes are made. Continued use of the Website after any such changes constitutes acceptance of the revised Disclosure.

10. How to Identify Affiliate Links

We want to make it as easy as possible for users to identify when a link on this Website may result in compensation for us. In practice, affiliate links most commonly appear in: casino review pages and summary tables; ‘Play Now’, ‘Visit Casino’, or ‘Claim Bonus’ buttons and calls to action; recommended casino listings and comparison tables; and within editorial articles where we reference a specific casino or game.

Where a link is not an affiliate link – for example, a link to a regulatory body, a responsible gambling organisation, or an independent news source – we include it purely for informational value. If you are ever uncertain whether a specific link is commercial in nature, please contact us and we will clarify.

11. User Responsibility

While we strive to partner only with licensed, reputable, and responsible casino operators, the presence of a casino on this Website does not constitute a personal recommendation that it is suitable for you specifically. Your circumstances, gambling preferences, risk tolerance, and legal situation are individual to you. Before engaging with any gambling product – including those featured on this Website – you are solely responsible for conducting your own due diligence.

We recommend that all users independently verify a casino’s current licence status directly with the issuing regulatory authority, read the full terms and conditions (including bonus terms and withdrawal conditions) before depositing, confirm that the casino’s responsible gambling tools meet your needs, and ensure that online gambling is legal in their jurisdiction. Our content is designed to assist this research process, not to replace it.

By using this Website and clicking on affiliate links, you acknowledge that you have read and understood this Affiliate Disclosure and that you are making your own independent decision to visit any third-party website. We accept no liability for any losses, damages, or negative experiences arising from your use of any third-party casino, whether or not you arrived there via an affiliate link on this Website.

12. Contact Us

If you have any questions about our affiliate arrangements or this Affiliate Disclosure, please contact us via the contact address listed on this Website. We are happy to clarify the nature of any commercial relationship reflected in our content.