Privacy Policy

1. Introduction

We are committed to protecting and respecting your privacy. This Privacy Policy sets out in detail what personal data we collect from you, or that you provide to us, when you visit and use this Website, and how we collect it, how we use it, how long we retain it, to whom we may disclose it, and what rights you have in relation to it.

Please read this Privacy Policy carefully. By continuing to use this Website, you acknowledge that you have read and understood the contents of this Policy. If you do not agree with any part of this Policy, you should stop using this Website immediately. This Policy should be read in conjunction with our Terms and Conditions and Cookie Policy.

This Policy may be updated from time to time to reflect changes in law, our data practices, or the nature of our Website. We will update the ‘Last Updated’ date at the top of this page whenever material changes are made. We encourage you to review this Policy periodically to stay informed about how we handle your personal data.

2. Who We Are – Data Controller

The data controller responsible for the personal data collected through this Website is the operator of this Website. A data controller is the entity that determines the purposes and means of processing personal data.

If you have any questions about this Privacy Policy, wish to exercise your data rights, or need to contact us in relation to any data protection matter, please do so via the contact address listed on this Website. We aim to acknowledge all data-related enquiries within 5 business days and to respond in full within 30 days.

3. What Personal Data We Collect

3.1 Data You Provide Directly to Us

We may collect and process personal data that you voluntarily submit to us, which may include:

Your name and email address, if you contact us via a contact form, email, or newsletter sign-up
The content and context of any message or query you send to us
Any feedback, comments, or other information you voluntarily provide

We do not require registration or account creation to use this Website. The data above is only collected when you initiate contact with us.

3.2 Data Collected Automatically

When you visit this Website, certain technical and behavioural data is automatically collected by our systems or by third-party analytics and tracking tools. This may include:

Your IP address and approximate geographic location (country/city level)
Browser type, version, and language settings
Device type, operating system, and screen resolution
Pages visited on this Website, time spent on each page, and the order in which pages were viewed
The URL of the website that referred you to this Website (referrer URL)
Date and time of each visit
Links clicked and interactions with content on this Website
Cookie identifiers and similar persistent tracking data

This data is primarily collected and used in an aggregated or anonymised form for analytics and Website improvement purposes. It is not used to personally identify individual users without additional information.

3.3 Data from Third-Party Sources

We may receive aggregated, non-personal data from third-party analytics providers, advertising networks, and affiliate tracking platforms regarding how users interact with this Website and with links to third-party casinos. This data is used to evaluate the performance of our content and affiliate arrangements and does not personally identify individual users.

4. How We Use Your Personal Data

We use the personal data we collect for the following purposes:

To operate, maintain, secure, and continuously improve this Website
To respond to enquiries, questions, or feedback you send to us
To understand how users interact with our content, so we can improve the quality and relevance of our editorial output
To analyse Website traffic patterns, popular content, and user navigation in aggregate, anonymised form
To detect, prevent, and investigate fraud, abuse, security incidents, or breaches of our Terms and Conditions
To manage our affiliate relationships and track the performance of affiliate links on this Website
To comply with applicable legal obligations, court orders, or lawful requests from public authorities
To protect the rights, property, or safety of this Website, its users, or third parties

We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects on you. We do not sell, rent, or trade your personal data to third parties for their own marketing purposes.

5. Legal Basis for Processing

Where data protection legislation applies, we rely on the following legal bases to process your personal data:

Legitimate interests – we process certain data (such as analytics and Website security data) on the basis of our legitimate business interests, provided these interests are not overridden by your fundamental rights and freedoms
Consent – where you have provided explicit consent to processing, for example by accepting cookies or subscribing to a mailing list. You may withdraw your consent at any time
Legal obligation – where processing is required to comply with a legal duty or regulatory requirement
Performance of a contract – where processing is necessary to fulfil a contractual obligation to you, if applicable

If you wish to know more about the specific legal basis applied to any particular processing activity, please contact us.

6. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect certain data automatically when you visit this Website. Cookies are small text files placed on your device that help us understand how you use our Website and enable certain functionality. For full details on the types of cookies we use, their purposes, and how to manage or withdraw your consent, please refer to our Cookie Policy.

7. Disclosure of Your Personal Data

We do not sell, rent, or trade your personal data. We may, however, share your data with selected third parties in the following circumstances:

Analytics providers – such as Google Analytics, which processes aggregated website usage data on our behalf under appropriate data processing agreements
Affiliate and advertising networks – for the purpose of tracking affiliate link performance. This is typically done via cookies and does not involve sharing personally identifiable data
IT and hosting service providers – who assist us in operating the Website and its technical infrastructure, bound by confidentiality obligations
Legal and regulatory authorities – where we are required to disclose data by law, court order, or lawful request from a regulatory or governmental authority
Business successors – in the event of a merger, acquisition, asset sale, or restructuring of our business, in which case user data may be transferred as part of the transaction, subject to equivalent data protection obligations

All third-party processors who handle personal data on our behalf are required to do so only as instructed by us, are prohibited from using such data for their own independent purposes, and must maintain appropriate security measures in accordance with applicable law.

8. International Data Transfers

Some of our third-party service providers may be based in, or process data in, countries outside of the European Economic Area (EEA) or your country of residence. Where such international transfers occur, we take appropriate safeguards to ensure that your personal data is handled with an equivalent level of protection, including through the use of Standard Contractual Clauses, adequacy decisions, or other legally recognised transfer mechanisms. If you have concerns about international data transfers, please contact us.

9. Data Retention

We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Specifically:

Enquiry and contact data – retained for up to 2 years from the date of last correspondence, unless longer retention is required by law
Analytics and technical data – retained in anonymised or aggregated form for up to 26 months, in line with standard analytics retention policies
Cookie data – retained for the duration specified in our Cookie Policy, typically ranging from session duration to 2 years

When personal data is no longer required, it is securely deleted or anonymised in accordance with our internal data retention and disposal procedures.

10. Data Security

We implement appropriate technical and organisational security measures to protect your personal data from unauthorised access, accidental or unlawful destruction, loss, alteration, or disclosure. These measures include, but are not limited to: encrypted data transmission (SSL/TLS), access controls, regular security reviews, and the use of reputable and security-certified third-party service providers.

However, no method of electronic data transmission or storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, we will notify affected users and the relevant supervisory authority as required by applicable law.

11. Your Rights as a Data Subject

Depending on your jurisdiction and the applicable data protection law, you may have the following rights in relation to your personal data:

Right of access – to request a copy of the personal data we hold about you and information about how it is processed
Right to rectification – to have inaccurate or incomplete personal data corrected without undue delay
Right to erasure (‘right to be forgotten’) – to request the deletion of your personal data where it is no longer necessary, or where you have withdrawn consent and there is no other legal basis for processing
Right to restriction of processing – to request that we restrict the processing of your personal data in certain circumstances
Right to data portability – to receive personal data you have provided to us in a structured, commonly used, machine-readable format, and to transmit it to another controller
Right to object – to object to processing carried out on the basis of legitimate interests or for direct marketing purposes
Right to withdraw consent – where processing is based on your consent, you have the right to withdraw it at any time, without affecting the lawfulness of processing carried out prior to withdrawal
Right to lodge a complaint – you have the right to lodge a complaint with your national or regional data protection supervisory authority if you believe we have processed your data unlawfully

To exercise any of the above rights, please contact us via the contact address listed on this Website. We may need to verify your identity before processing your request. We will respond within 30 calendar days and will not charge a fee for reasonable requests.

12. Children’s Privacy

This Website is not directed at, designed for, or intended to be used by children under the age of 18. We do not knowingly collect personal data from minors. If you are a parent or guardian and believe that a person under 18 has provided us with personal data without your consent, please contact us immediately. We will take prompt steps to delete such data from our records.

13. Links to Third-Party Websites

This Website contains links to third-party websites that operate under their own privacy policies. We are not responsible for the privacy practices, content, or data handling of any third-party website. We strongly encourage you to review the privacy policy of any third-party website before providing personal data to it.

14. Contact and Complaints

For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us via the contact address listed on this Website. If you are not satisfied with our response, you have the right to escalate your concern to the relevant data protection authority in your country.